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Sessions about Radio
The Double Creature Feature beckons you with 1 session about Radio. Below, you can gaze in horror at the devilish practitioners who will convey to you the dark secrets of this forbidden art:
Listening Before You Leap: Lessons Learned from Marketing Research in Developing An Extension Radio Program
Emiy E.
Eubanks,
UF Center for Landscape Ecology and Conservation
Other presenters: Tom Wichman, Florida Master Gardener Coordinator and Gardening in a Minute host Sarah Graddy, Senior Information Specialist, UF Center for Landscape Ecology and Conservation Tracy Irani, Assistant Professor, UF Agricultural Education and Communication
Recognizing that public radio is an underutilized outreach method for Extension, University of Florida launched a project to develop a two-minute gardening radio show at the campus NPR radio station. A team of communicators, horticulturists, and Extension faculty undertook the task to develop something appealing for today’s quick-paced society. Initially set to launch in April 2006, the launch date was pushed back until July to give time for focus group studies of homeowners and Extension agents. A week before the new launch date, research results were compiled, which showed that the program format needed work and the topics were too technical. Although more than 70 shows had been recorded and were ready to air, we went back to the drawing board and began the process over. The program was reformatted into a one-minute show, new music was developed, and a marketing campaign was begun. Gardening in a Minute launched October 2 and has generated outstanding results. The team has plans to syndicate the program throughout the state and the coastal gardening southeast. Through trial and error, a great product was developed that helps to bring attention to UF Extension.
Tuesday, June 19 - 10:45 to 11:30 AM